Games Industry Business Plan

Ashok

 

One line description of your business

  • Creates a focus
  • Understand that market

 

Elements of the business plan

  • Market
  • Resources
  • Forwards Plans
  • Cashflow
  • Profit Forecast
  • What is the Unique selling point

 

Structure of the written document

  • Executive Summary
  • Type of Company:
    • Partnership
    • Co-Operative
    • Sole trader
    • Limited
  • Objectives for setting up the company
  • Unique selling point
  • Market Analysis
    • What is the big picture
  • Marketing Plan (PR)
    • Word of mouth…
  • Organisation
    • People involved
  • Financial Plan
    • What profit to expect
    • Cashflow
  • Contingency plan
    • What happens if:
      • Goes very well
      • Goes very wrong

 

Key Elements

  • Your vision
  • Your product
  • Specific Market and competition
  • Unique selling points
  • Funding requirements
  • Strategy
  • Expected Sales
  • Cashflows
  • Any Problems

 

Strategic Planning Factors

  • Values and Purpose
  • Time
  • Level of Market Orientation
  • Performance measures
  • Product, Market and industry sectors
  • Degree of turbulence
    • What is the churn?
  • Resource Availability
  • Market Analysis
    • Growth sectors

 

Stakeholders

You and your proposition 

  • Business buyers
  • Funders
  • Consumers
  • Venture Capitalists
  • Press and Media
  • Crowdfunders / Private Equity
  • Social Media
  • The market

 

Buisnes Model Canvas

 

 

Market Analysis

  • Market Size
  • What is your niche
  • Who are your competitors
  • How well established are the competitors in the market place
  • Is the market growing / shrinking
  • How accessible is it
  • How do the competitors market themselves
  • Is the market local / national / international

 

Marketing Plan

  • Market position
  • Segment you wish to target
  • Likely sales target
  • What is the strategy
    • Digital / social media
    • PR / word of mouth
    • Networking
    • Brand
    • Visual Impact / written impact

 

Writing Tips

  • Active Voice vs Passive Voice
  • Write what is going to be done
  • Be dynamic

 

 

 

 

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