Derrick Marketing Talk

Developing a Tool Kit

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What is branding?

  • More than a:
    • Logo
    • Typeface
  • Differentiate yourself
  • Character / attitude expressed visually
  • Mechanics / Themes
  • Consistency / Coherence

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Example

https://player.vimeo.com/video/27819714

Visual Identity of a Game

  • Colour scheme
    • Limited
  • Silhouettes

Example

http://www.movingbrands.com/work/bbc-iplayer-kids

Visual Identity

  • Typeface
  • Behaviour of a type face
    • Moving font
    • Sound

01-300x225

  • Characters link to typographic

041-300x225

https://clyp.it/5la2ewdv/widget

Example

http://www.movingbrands.com/work/deviantart

Visual Identity

  • Angle, turns into
    • Cut of type
    • Typeface
    • Icon
    • Layout

20141001_DA_casestudy_01.1

  • Looking at the opportunities

https://clyp.it/d0or0p51/widget

Activity

Looking at branding

  1. What is the attitude?
  2. What are the themes?

Visual Language for Hurry Hurry Heal Me

  • Geometric Islamic / Moroccan Patterns
    • What do these patterns symbolise
  • This can influence:
    • Typography
    • Animations
      • Behaviours
    • Backgrounds
  • Intertwine / Interlock
    • Creating unity
  • Picking colours to show unity
    • Opposites of the colour wheel
    • Hot to Cool
    • Complementary colours
    • Harmonise the colours
  • Communicate healing in the branding
    • The title sequence (30sec intro)
    • Disorder to order
      • Jittery to calm
  • Webdesign
    • Check if 4 people are on the website and change the way it interacts
    • Animations as you scroll
  • Typography
    • Script
    • Flow
    • Co-op / Harmony
  •  Muir McNeil
  • 4 is part of the key branding
    • sided
    • dots
    • 2 squared

https://clyp.it/hcec44bh/widget

Things that make up our tool kit

Things that come together to make things happen

  • Typography
  • Movement
  • Behaviors
  • Sound
  • Colour
  • Iconography
  • Layout
    • Grid based on the number far
    • Underlying logic
  • Pattern / Texture

Task

6 words that define the identity of our game

  1. Unity
  2. Cooperation
  3. Collected responsibly
  4. Escapism
  5. Four – things/people/stuff

Translate these words into a tool kit

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